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Monday, February 10, 2003

Hollywood Software And Cinema Solutions Form Strategic Alliance

Hollywood, CA. and San Antonio, TX - Hollywood Software, Inc. (HS) of Hollywood, Ca. and Cinema Solutions (CS) of San Antonio, Tx, jointly announce a strategic alliance to identify complimentary business opportunities and jointly market their innovative cinema software and services which are each designed to automate and streamline many time-consuming and data intensive tasks currently plaguing the exhibition industry.

Cinema Solution’s web-based e-procurement system creates a virtual trading site for cinema owners and vendors within the theatre industry that automates product sourcing, bid negotiation, order fulfillment, invoicing, reporting, and inventory management, among others. Hollywood Software’s state-of-the-art EMS Exhibitor Management Solution effectively manages the critical back-office elements of film exhibition, including film booking and scheduling, auditing, consolidating and analyzing box office and concession data, recording financial information and negotiating and paying film settlements.

Under the agreement, Hollywood Software and Cinema Solutions will work together to identify complimentary business opportunities and jointly market their innovative products and services. In addition to their planned cross-promotion, Hollywood Software and Cinema Solutions will develop strategies to interface their systems and leverage critical purchasing, inventory and film data to provide unprecedented cost savings, operational efficiencies and competitive advantage.

David Gajda, Hollywood Software’s CEO says, "We are excited to work with Cinema Solutions to bring innovative, cost-saving technology to our exhibition customers. Good business decisions are based upon good, timely business data and our respective systems manage nearly all the important data used by theatre owners to run their businesses. Hollywood Software and Cinema Solutions share the vision of an interconnected theatrical marketplace and we are eager to explore how far we can go together."

"We are very pleased to develop an alliance with Hollywood Software, whom we have known for several years. This business has become far too complex and competitive to rely on telephones, faxes, and spreadsheets, so we look forward to working with Hollywood Software to improve the information exchange and business processes that will strengthen our partners within the industry,” says Anita Watts, CEO of Cinema Solutions."

About Hollywood Software

Hollywood Software, Inc. specializes in B2B applications and strategic systems consulting for the entertainment industry. Hollywood Software’s products automate the complex business of distributing, exhibiting and licensing entertainment content while anticipating the needs of the emerging digital marketplace.

About Cinema Solutions

Cinema Solutions provides the cinema industry with the first comprehensive procurement management software solution. The Cinema Solutions System serves as a comprehensive tool for the buyer and seller to fully automate the procurement process including product sourcing, bid negotiation, order fulfillment, invoicing, reporting, and inventory management. The system offers its client base complete, accurate, real-time information about product movement and consumer behavior across purchase categories and geographic markets. Cinema Solution’s virtual marketplace is currently used by over 600 buying locations and 60 industry vendors.

For additional information, please contact:

Hollywood Software, Inc.
1604 N. Cahuenga Blvd. Suite 115, Hollywood, CA 90028.
Phone: (323) 463-2144. Fax: (323) 463-1319.
Email: info@hollywoodsoftware.com
Web site: www.hollywoodsoftware.com

Cinema Solutions
613 NW Loop 410, Suite 840
Phone: (210) 223-2100. Fax: (210) 223-2110.
Email: info@CinemaSolutions.com
Web site: www.CinemaSolutions.com

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